RISE Sports Marketing was created to help brands, agencies, properties, and athletes grow with clarity and purpose in the sports world. I bring deep industry experience and a hands-on, advisory approach—working as an extension of your team rather than a traditional agency.

My work focuses on what today’s fast-moving organizations and athletes need most: sharp brand positioning, smart go-to-market planning, sponsorship and partnership strategy, athlete brand development, and high-impact experiential ideas. Whether you're launching something new, looking to scale, or trying to break into the sports ecosystem, I provide practical guidance, creative thinking, and a network that opens doors.

RISE is built on collaboration, momentum, and action—helping brands, agencies, properties, and athletes create meaningful connections and move forward with confidence.

I began my career as an NCAA Division III basketball coach, where I learned the power of leadership and team dynamics. That experience sparked a 20+ year journey in sports marketing and business development, ultimately fueling my passion for RISE Sports Marketing. Throughout my career, I’ve held senior roles with some of the industry’s most recognized brands and agencies, including Electronic Arts, New Era Cap, AND1 Basketball, CAA Sports, Priority Sports & Entertainment, and MVP. As a former athlete, coach, agent, and executive, I’ve devoted my life to the business of sports and the people, relationships, and communities that make it so powerful.

I partner with brands, agencies, and properties that need senior-level marketing and business development support without the overhead of a full team. Through fractional leadership, contract roles, or project-based engagements, RISE Sports Marketing gives you experienced strategy and roll-up-your-sleeves execution when you need it most.

If you’re looking for a trusted advisor who can step in, create momentum, and deliver results, let’s talk. RISE is built to meet you where you are and help move your business forward.